“The technical writer who codes, and the pipeline that ships the writing.”
A home-grown rig that drafts, reviews, and publishes long-form content for a developer audience. Claude Code handles the prose work, Python hits the Ahrefs API for keyword gaps, and the output gets a GEO/AEO pass so it surfaces inside ChatGPT. The newsletter that came out of it reached 9,000 subscribers and 540,000 monthly organic visits.
The role title is new but the work is familiar to anyone who has treated content as a system rather than a deliverable. A short definition, three tests, and one honest confession about the parts that still need a human.
Why this site is a Next.js sample repo, who built it, and a short note on Gerät, the IoT security startup where I first shipped a Node.js backend to production.