Music Writer. Product Marketer. Organic Growth Consultant. Someone who also happens to code.
Actual headshot. Not an AI-generated picture, I swear.
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Selected Work
Engineering
A remote-lock IoT system named after Thomas Pynchon's Rocket Device. Built to protect ~30 retail stores across Argentina, it ran for nearly a decade and virtually eliminated theft at every site.
Storytelling
Writing branded stories for Warner Bros. Discovery and CNN since 2021. Editorial voice that holds, commercial goals that land.
Organic Growth
Working with the founder, helped take a newsletter from zero to 9,000 subscribers in under a year. Good content, tight SEO, and a community that wanted to share it.
SEO / AEO
Wrote SEO and AEO content for Europe's largest developer community: React, Node.js, LLMs, open-source, cloud. Traffic grew 500% in six months. Posts ranked #1 for competitive keywords and doubled as top-of-funnel assets at conferences.
Technical Writing
Pear Protocol is a decentralized trading layer for executing and managing pair trades across DeFi, backed by Tether. Wrote technical guides that translate complex protocol mechanics into content that drives adoption.
Editorial
Edited and wrote articles for the World Economic Forum's Agenda platform in 2022, covering global technology trends and economic policy for one of the world's top public forums.
Music Writing
Get in Touch
"Let's work on something worth writing about."
Whether you're working on marketing, scaling something, building a product, or just want to talk music, feel free to reach out.